Keepers Journal

Why Most Fishing Shirts Look the Same - And What Families Are Choosing Instead
Why Most Fishing Shirts Look the Same - And What Families Are Choosing Instead
Until now, modern coastal families are underserved when it comes to sun-safe clothing that actually fits their lifestyle. For years, the fishing shirt category has largely focused on technical performance... Read more...
Stylish Fishing Shirts for Modern Families
Stylish Fishing Shirts for Modern Families
The idea of a fishing shirt has evolved dramatically in recent years. Once considered purely technical outdoor clothing designed exclusively for anglers, today's fishing shirts are becoming a staple in... Read more...
Why Australians Are Ditching the Rashie
Why Australians Are Ditching the Rashie
Why Australians Are Ditching the Rashie For years, Australians had only a few choices for sun protection at the beach:a tight rashie, loud fishing shirts or layers of greasy sunscreen... Read more...
The Return of Timeless Coastal Dressing
The Return of Timeless Coastal Dressing
There’s been a noticeable shift away from loud logos and overly technical outdoor wear, with more families embracing timeless coastal clothing that feels refined, relaxed and versatile. Inspired by Australian... Read more...
Why UV Protection Still Matters in Autumn and Winter
Why UV Protection Still Matters in Autumn and Winter
Many Australians associate UV exposure with peak summer, but the reality is that UV levels in Australia can remain high year-round, particularly across coastal regions. You can't rely on clear... Read more...
A Parent’s Guide: What to Look for in Children’s Outdoor Clothing
A Parent’s Guide: What to Look for in Children’s Outdoor Clothing
Sun safety doesn’t have to mean ugly fishing shirts. Look for functional, sun-safe pieces that go from beach to boat to lunch at the surf club — giving kids protection... Read more...
Matching with Dad: Why Kids Love to Copy Their Heroes
Matching with Dad: Why Kids Love to Copy Their Heroes
For Australian families who love the outdoors, our matching family fishing shirts are the perfect combination of performance and style. Read more...
For each shirt bought, 10 plastic bottles are collected from our oceans
For each shirt bought, 10 plastic bottles are collected from our oceans
We’ve partnered with Plastic Bank to help protect the oceans we love. For every Keepers shirt sold, 10 plastic bottles are collected and prevented from entering the sea, turning waste... Read more...
Sun Safety 101: Why UPF Clothing Matters
Sun Safety 101: Why UPF Clothing Matters
Sun safety doesn’t need to mean ugly fishing shirts. Keep your kids protected in style with in certified UPF50+ kids fishing shirts. Designed for Australian families: breathable, UV-blocking and built... Read more...
Cold, clingy swimmers? No thanks.
Cold, clingy swimmers? No thanks.
Meet Jack, the cheeky, beach-loving second child who’sall in for the first splash of the day… and completely done thesecond he's out of the water. Cold, clingy swimmers? No thanks.Waiting... Read more...