Keepers Journal

Australian beach holiday outfits
Australian beach holiday outfits
Packing for an Australian beach holiday? From swimmers and sun-safe layers to outfits that take you from beach to lunch, here’s our simple family packing guide. Read more...
Matching Family Outfits for Christmas & Summer
Matching Family Outfits for Christmas & Summer
Matching family outfits have had a glow-up. Think timeless coastal colours, effortless summer style and pieces the whole family will actually want to wear. Read more...
Matching Family Beachwear Australia
Matching Family Beachwear Australia
Matching Family Beachwear Australia: What to Wear for Days by the Water There’s something pretty special about a family day by the water. The beach bags are packed, the kids... Read more...
Why Families Are Returning to the Outdoors
Why Families Are Returning to the Outdoors
As modern life becomes increasingly fast-paced and screen-driven, many Australian families are rediscovering the value of time spent outdoors. Coastal family activities, beach days, boating trips and outdoor traditions are... Read more...
The One Shirt Every Coastal Holiday Wardrobe Needs
The One Shirt Every Coastal Holiday Wardrobe Needs
The modern holiday wardrobe is no longer built around separate outfits for every activity. Families are increasingly looking for versatile UPF50+ clothing that works across beach days, boating, travel and... Read more...
What to Pack for a Family Boating Weekend
What to Pack for a Family Boating Weekend
Packing for a boating weekend is no longer just about practicality. More Australian families are looking for versatile coastal clothing that feels polished, comfortable and designed for life outdoors. Lightweight... Read more...
Why Fishing Shirts Needed a Redesign
Why Fishing Shirts Needed a Redesign
Traditional fishing shirts were originally designed with function as the priority - Lightweight, fabrics and UV protection. But for many families, the styling of the category failed to evolve alongside... Read more...
Matching Fishing Shirts Without the Loud Logos
Matching Fishing Shirts Without the Loud Logos
Matching family outfits have become increasingly popular across beach, boating and holiday wear, but many parents are looking for more understated alternatives to traditional matching fishing shirts. Rather than bold... Read more...
Why More Families Are Choosing UPF50+ sun protection clothing Over Rashies
Why More Families Are Choosing UPF50+ sun protection clothing Over Rashies
Families are becoming more conscious of everyday sun exposure, particularly during long days outdoors. While rashies have traditionally been the go-to for beachwear, many parents are now turning to lightweight... Read more...
Why Most Fishing Shirts Look the Same - And What Families Are Choosing Instead
Why Most Fishing Shirts Look the Same - And What Families Are Choosing Instead
Until now, modern coastal families are underserved when it comes to sun-safe clothing that actually fits their lifestyle. For years, the fishing shirt category has largely focused on technical performance... Read more...
Stylish Fishing Shirts for Modern Families
Stylish Fishing Shirts for Modern Families
The idea of a fishing shirt has evolved dramatically in recent years. Once considered purely technical outdoor clothing designed exclusively for anglers, today's fishing shirts are becoming a staple in... Read more...
Why Australians Are Ditching the Rashie
Why Australians Are Ditching the Rashie
Why Australians Are Ditching the Rashie For years, Australians had only a few choices for sun protection at the beach:a tight rashie, loud fishing shirts or layers of greasy sunscreen... Read more...
The Return of Timeless Coastal Dressing
The Return of Timeless Coastal Dressing
There’s been a noticeable shift away from loud logos and overly technical outdoor wear, with more families embracing timeless coastal clothing that feels refined, relaxed and versatile. Inspired by Australian... Read more...
Why UV Protection Still Matters in Autumn and Winter
Why UV Protection Still Matters in Autumn and Winter
Many Australians associate UV exposure with peak summer, but the reality is that UV levels in Australia can remain high year-round, particularly across coastal regions. You can't rely on clear... Read more...
A Parent’s Guide: What to Look for in Children’s Outdoor Clothing
A Parent’s Guide: What to Look for in Children’s Outdoor Clothing
Sun safety doesn’t have to mean ugly fishing shirts. Look for functional, sun-safe pieces that go from beach to boat to lunch at the surf club — giving kids protection... Read more...
Matching with Dad: Why Kids Love to Copy Their Heroes
Matching with Dad: Why Kids Love to Copy Their Heroes
For Australian families who love the outdoors, our matching family fishing shirts are the perfect combination of performance and style. Read more...
For each shirt bought, 10 plastic bottles are collected from our oceans
For each shirt bought, 10 plastic bottles are collected from our oceans
We’ve partnered with Plastic Bank to help protect the oceans we love. For every Keepers shirt sold, 10 plastic bottles are collected and prevented from entering the sea, turning waste... Read more...
Sun Safety 101: Why UPF Clothing Matters
Sun Safety 101: Why UPF Clothing Matters
Sun safety doesn’t need to mean ugly fishing shirts. Keep your kids protected in style with in certified UPF50+ kids fishing shirts. Designed for Australian families: breathable, UV-blocking and built... Read more...
Cold, clingy swimmers? No thanks.
Cold, clingy swimmers? No thanks.
Meet Jack, the cheeky, beach-loving second child who’sall in for the first splash of the day… and completely done thesecond he's out of the water. Cold, clingy swimmers? No thanks.Waiting... Read more...